Most people love a good meal overflowing with sugar, salt, and fat. What's not to like? It turns out, a lot. Each ingredient on its own is no picnic for your health, but together it is an experiment that could change your brain. Researchers believe that the three unhealthy ingredients foster the creation of dopamine, which in turn, drives the desire for more of said ingredients. Cravings relate to addiction.
We each have what's called a bliss point, which is our ideal level or combination of sugar, salt, and fat that gets our brain juices flowing. Food manufacturers are well aware of this bliss point and spend a great deal of time uncovering and targeting the average person's ideal level. It leads to short-term satisfaction and unconscious eating. The only thing healthy about this are the profits that food manufacturers earn from hitting the bliss point.
There is a fair amount of research on the subject. One particular study was very interesting to me. Rodents were fed meals with substantial amounts of fat, sugar, and sodium. Researchers found not only that the rodents' reward centers were activated, but that when healthier meals were reintroduced, the rodents appeared to suffer from withdrawal, which highlights the addictive nature of such food ingredients.
The decision to eat sugar, fat, and sodium consistently causes many problems. Certainly, health conditions like diabetes, heart disease, and obesity are major risks of such unhealthy eating. What's more, the combination of these ingredients can impact the brain to such a degree that one can become conditioned to unconsciously eat too much. Another factor that doesn't help the situation is that sugar and salt carry the capability to extend the shelf life of certain products, making these unhealthy foods readily available. Hopefully, this sheds some light on the massive increase in overweight adults in our country.
Food industry execs, along with Madison Avenue advertisers, don't play nice either. They spend millions of dollars attempting to establish an emotional connection between you and their product. They want you to consider their product a comfort food. Have you ever watched a commercial where an overweight actor was inhaling a greasy cheeseburger? Of course not. They're always good-looking, fit people. These companies are very good at bypassing your conscious brain to make tie their product to feeling good.
Unfortunately, these foods are very unhealthy and make us fat. It is probably not the intention of food companies, but it happens nonetheless. Their focus is on profit and customer retention. They do this by unleashing the potent combo of salt, sugar, and fat. It's easy to succumb to so I suggest avoiding these products at the grocery story. Additionally, pack a snack bag when on the road or around town, so you keep yourself from indulging in the nearest unhealthy drive through, solely because it's there and you're hungry. Sweet fruits can work extremely well in ending sugar craves and healthy fats in nuts and seeds can help make you feel full. I highly recommend giving it a chance.
We each have what's called a bliss point, which is our ideal level or combination of sugar, salt, and fat that gets our brain juices flowing. Food manufacturers are well aware of this bliss point and spend a great deal of time uncovering and targeting the average person's ideal level. It leads to short-term satisfaction and unconscious eating. The only thing healthy about this are the profits that food manufacturers earn from hitting the bliss point.
There is a fair amount of research on the subject. One particular study was very interesting to me. Rodents were fed meals with substantial amounts of fat, sugar, and sodium. Researchers found not only that the rodents' reward centers were activated, but that when healthier meals were reintroduced, the rodents appeared to suffer from withdrawal, which highlights the addictive nature of such food ingredients.
The decision to eat sugar, fat, and sodium consistently causes many problems. Certainly, health conditions like diabetes, heart disease, and obesity are major risks of such unhealthy eating. What's more, the combination of these ingredients can impact the brain to such a degree that one can become conditioned to unconsciously eat too much. Another factor that doesn't help the situation is that sugar and salt carry the capability to extend the shelf life of certain products, making these unhealthy foods readily available. Hopefully, this sheds some light on the massive increase in overweight adults in our country.
Food industry execs, along with Madison Avenue advertisers, don't play nice either. They spend millions of dollars attempting to establish an emotional connection between you and their product. They want you to consider their product a comfort food. Have you ever watched a commercial where an overweight actor was inhaling a greasy cheeseburger? Of course not. They're always good-looking, fit people. These companies are very good at bypassing your conscious brain to make tie their product to feeling good.
Unfortunately, these foods are very unhealthy and make us fat. It is probably not the intention of food companies, but it happens nonetheless. Their focus is on profit and customer retention. They do this by unleashing the potent combo of salt, sugar, and fat. It's easy to succumb to so I suggest avoiding these products at the grocery story. Additionally, pack a snack bag when on the road or around town, so you keep yourself from indulging in the nearest unhealthy drive through, solely because it's there and you're hungry. Sweet fruits can work extremely well in ending sugar craves and healthy fats in nuts and seeds can help make you feel full. I highly recommend giving it a chance.
